Persuasive technology has been defined as technology that changes what people believe and do [9]. This definition easily applies to critical organizational transformations as well as personal change. Organizational change occurs when enough individuals change what they believe and do to actually transform the substance of the organization. The requirement for large-scale individual change as the foundation for largescale organizational transformation provides an ideal, though relatively unexplored, application for persuasive technology.

Over the last 12 years, we have developed a methodology for organizational transformation that leverages persuasive technology to drive changes in organizations faster, more completely and more predictably than has previously been possible.
More specifically, this methodology for organizational transformation consists of four components each of which is supported by a specific area of research:
• Set-the-Bar – Uses research on “positive deviance” as the foundation for a methodology for creating a comprehensive image of the outcome of the desired change.
• Motivate Change – Uses research on “fair process” and “neuroscience” to motivate people to engage intensely in the change process
• Sustain Change – Uses other research from neuroscience to guide people to sustain the change, particularly when confronted by pressures that undermine the change
• Scale the Change – Uses “mass customization” to drive the changes to large numbers of people in widely separated locations These components combine to create a comprehensive sustainable persuasive
experience for organizations (Figure1).

Setting-the bar captures the passion and processes of the positive deviants which, when presented through
persuasive technology designed for fair process, creates the same response to change that people experience when using positive visualization and affirmations. Additional experiences, which are also guided by persuasive software designed for mass customization, create the repetition and focus that sustains use of the positive deviant images.