EXECUTIVE SUMMARY
• Persuasive technologies are designed to drive changes in people’s beliefs,values and actions.
• On a mass scale, this is exactly what is required to transform entire organizations.
• Through humanity experience over years and years, we have developed a methodology for organizational transformation that leverage persuasive technology.

• This specialized process consists off four components, each supported by a specific area of research:
o Set-the-Bar
o Motivate Change
o Sustain Change
o Scale the Change
• Positive deviant wisdom is used to initially set the bar for the organization
• People are motivated to embrace the positive deviant wisdom by persuasive technologies that are built on the concept of fair process
• Recent advances in the neuroscience of positive visualization and affirmation, when incorporated into persuasive technologies, further motivate adoption of the change
• Neuroscience also drives long-term persuasion of individuals within the organization.
• Finally, the concept of mass customization enables each person within the organization to have a unique experience with the persuasive technology, driving quick adoption by mass numbers of people.
• Companies using this approach have seen remarkable, positive change within their organization, enabling them to generate millions in additional sales and profits.